For a typical college student, if it didn't happen on Facebook, it didn't happen. That gives the social networking behemoth an out-sized influence on the confines of political debate, if that debate falls outside what Facebook deems acceptable discourse.
Proponents of marijuana legalization, which is on the California ballot in 2010, have hit a Facebook wall in their effort to grow an online campaign to rethink the nation's pot laws. Facebook initially accepted ads from the group Just Say Now, running them from August 7 to August 16, generating 38 million impressions and helping the group's fan page grow to over 6,000 members. But then they were abruptly removed.