What's the bug up Apple's @$$? Seriously, what's gotten into Apple?
For the past decade of Steve Jobs' second go-around as CEO at Apple, the company has secured a strong following of loyal customers by playing the role of the David in a world of tech Goliaths. You can see it in the famous Mac vs. PC ads: Apple is the everyman, and its competitor (Microsoft) is the stuffy, out-of-touch "Man."

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