MotherBoard : Is Reddit the most powerful website on the Internet? Yeah, that’s a pretty bold question to even be asking, especially considering it’s only ranked 121 on Alexa. But in terms of power, not traffic, Reddit is certainly up there. It’s huge, it’s deep, and it’s got an uncanny ability to push content into the viral zone (which should be the name of a TV show) and basically be the Internet’s tastemaker. But how did it get that way?