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Monetize your social site without annoying your users

Gigaom: Social sites, whether they are discovery platforms, blogs, or forums, are tight knit communities built on trust. These communities can understandably be sensitive to advertising.

However, even the most buzz-worthy social media darlings need revenue to fuel their growth and help fund administration, support and development. Without revenue (or the potential of revenue for investors), there would be no community.

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