Computerworld: The desire to be cool and embrace new technologies definitely overtook the desire to be safe with the very buzzy mobile, location-based apps on view at South by Southwest this year. You've got to love a smartphone app that broadcasts all sorts of information about you -- your likes, your age, your job -- to everyone within sight who has the same app. Because it reduces friction, right? It makes it easier to meet that good-looking guy or girl right over there who shares your love of kiteboarding and Gorillaz. You can cut down lame conversations about things you have no interest in at all.