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Will Social Networks Kill or Resurrect Old Media?

PC Mag - "Old Media is dead or dying," said Tony Perkins, founder and editor of AlwaysOn, at the opening of the company's OnMedia NYC 2012 (#OnMedia) conference today. As part of his presentation, he and his panelists said that social network techniques and analytics may offer a way for big brands to assert themselves more strongly in the future.

By "old media," Perkins specifically mentioned The New York Times in print or online and CNET. Social networks are now "zooming past" portals in terms of time spent with the media, while time spent on portals such as Yahoo and AOL is declining.

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