70°
Submitted by SquishyGorilla 931d ago | article

RIM Calls On Superheroes To Save Them. Twitter Campaign Backfires

NRM: "So if you've had your ear to the ground for rumblings surrounding RIM, you'll have figured out that the company aren't doing so great. A big CEO switcharound, ever-reducing confidence in their lack of innovations, and a tablet that's failed to take off.

It's in these situations where we regress into our somewhat geek-ridden imaginations and conjur a super hero, well that's exactly what the company has done. 'The Bold Team' infographic was created off a Twitter campaign they did surrounding #BeBold resolutions, analysing 35,000 tweets worth of data and collating them into four cartoon personas. While this is all fair and good, one slight issue has blown up in RIM's faces: the hashtag #BeBold has been hijacked (a bashtag) due to it's vague nature and the decision to make cartoon characters to stick a smiley face on a company which is tanking." (BlackBerry, RIM, Twitter, Web)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
30°

Lenovo Adds Three Business Class Desktop PCs to ThinkCentre Line

34m ago - Maximum PC: After five straight quarters of being on top, Lenovo shows no signs of relinquishing... | PC hardware
40°

These six lawsuits shaped the internet

34m ago - When AOL executive Ryan Block went public with a recorded a customer service call in which a Comc... | Web