70°
Submitted by SquishyGorilla 1126d ago | article

RIM Calls On Superheroes To Save Them. Twitter Campaign Backfires

NRM: "So if you've had your ear to the ground for rumblings surrounding RIM, you'll have figured out that the company aren't doing so great. A big CEO switcharound, ever-reducing confidence in their lack of innovations, and a tablet that's failed to take off.

It's in these situations where we regress into our somewhat geek-ridden imaginations and conjur a super hero, well that's exactly what the company has done. 'The Bold Team' infographic was created off a Twitter campaign they did surrounding #BeBold resolutions, analysing 35,000 tweets worth of data and collating them into four cartoon personas. While this is all fair and good, one slight issue has blown up in RIM's faces: the hashtag #BeBold has been hijacked (a bashtag) due to it's vague nature and the decision to make cartoon characters to stick a smiley face on a company which is tanking." (BlackBerry, RIM, Twitter, Web)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Hundreds of galaxies seen in a new 3-D view of the universe

5h ago - The Hubble Space Telescope has some competition. A telescope in Chile has captured a three-dimens... | Culture
40°

Here’s everything you need to know about the enormous Roc space plane

5h ago - Wiehahn Diederichs writes for Motorburn about "Roc", the soon-to-be largest built plane in histor... | Hi-tech
30°

How Google’s New Wireless Service Will Change the Internet

5h ago - Google says its new wireless service will operate on a much smaller scale than the Verizons and t... | Industry
20°

3D Printed Robots Will Become Hospital and Museum Workers in Lincolnshire, UK, According to Doctor

5h ago - You would think that, given the prevalence of robots with humanoid form in popular culture–partic... | Hi-tech
Ad

Follow TechSpy on Twitter

Now - You can now follow TechSpy on twitter and get the hottest news of the day as well as early contest announcements. | Promoted post
20°

Vast Majority Of Us Would Prefer A Thicker Smartphone If It Meant A Better Battery

5h ago - Americans don't want thinner phones. At least, not if that means shorter battery life. A new H... | Culture