Which? Convo: "How much would you pay for an HDMI cable? That is, the cable that brings high definition footage to your telly. A tenner? Well, some retailers and manufacturers are trying to push £100 cables.
This HDMI cable issue isn’t new. It’s been going on ever since high definition TVs made their way into our homes.
So why do we think it’s a problem? Last January we went undercover to the UK’s biggest electrical chains to see if their shop floor knowledge was up to scratch. The hard selling of expensive cables was the most worrying."