310°

Media360: YouTube reveals first research on ad skipping

Media Week: YouTube has unveiled the first results from its TrueView advertising proposition, which allows users to skip video ads, during a session at Media360 in Manchester.

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mediaweek.co.uk
Yi-Long4700d ago

... now, whenever an unskippable ad comes along, I just click youtube away and go back to what I was doing...

Unskippable ads suck.

Speed-Racer4699d ago

hmm thanks for that info. I use adblock to block those pesky pop ups, but never experienced the unskippable ads yet. As much as I support ads, I hate that they can waste a whole 30 seconds of my life, especially with my crappy connection.

zeal0us4698d ago

I use admuncher, sure I got to pay for it but at least it block out 90%+ of ads on any site.

hell my cousin even confirm it block ads on hulu

nopunctuation4698d ago

Its like 30 seconds people. It wont kill you to wait to watch justin bieber.

zag4698d ago

Complete PR at work.

Got to love the %

Example: 75% who watch a full ad are more engaged?

75% out of what? 10 people?

Being forced to watch an AD doesn't mean the AD makes you want to watch the rest of the video.

GrumpyVeteran4698d ago

I click on a video for battlefield bad company 2, uploaded by a very popular person.

A tampon ad pops up that I can't skip for the first 10 seconds.

Now, for some reason, I'm more engaged in the video I wanted to watch anyway.

80°

YouTube Calls Out OpenAI for Alleged Sora Training Terms Breach

According to Bloomberg, YouTube CEO Neal Mohan has expressed concern regarding the potential misuse of platform content by OpenAI’s Sora, an AI-driven video creation tool.

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techacrobat.com
70°

The Downward Spiral of Linus Media Group

Shaz from TL writes: “Linus Sebastian’s media company, Linus Media Group, is under fire. From ethical concerns with videos, to allegations of workplace harassment.”

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teqluster.com
60°

How to turn on closed captions on YouTube

If you need (or prefer) to read video content on YouTube, you have options.

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knowtechie.com
422d ago