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Watch The YouTube Ad Everyone Talks About

A short commercial on YouTube has quickly received enormous attention for its ingenious design. In the leading role we see a reluctant bear hunter.

It is the company Tipp-Ex, known for the white highlighter brush, that has created this highly acclaimed interactive advertising video on Youtube. Following the opening of the movie, in which a hunter gets unexpectedly visited by a bear in his tent, viewers will get to choose if the hunter should shoot the bear or not.

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