John C. Dvorak from PC Mag: They're hyperventilating as they write. You can tell, somehow. They're part of a new breed of breathless, swooning, OMG reviewers of (primarily Apple) products, services, and software. I've seen no evidence that they actually work for that company, despite the fact that they are mostly sycophantic promoters of all things Apple. This style of reviewing is beginning to sneak into everything. Are editors telling writers that this approach is okay?