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What's Truly New in iPhone 4

Popsci: Apple, through powers of both good and evil, always finds a way to captivate like no other with their new product launches. But in unveiling the iPhone 4 today, they had an unfamiliar challenge to deal with: a world that has already seen in great detail the new product they were about to announce, thanks to Gizmodo's mega-leak in April. So this time around, Apple had something more to prove: what exactly about the new iPhone 4 is new today.

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