Job reports at Sony indicate the company is working towards OLED displayed phones but when they might arrive is up for debate.
Maybe, if Sony feels they have developed OLED tech to the same level as LCD. The reason Sony has stuck with LCD up to this point is because it still has far more accurate color reproduction than OLED. OLED appeals to the majority of people due to high contrast/saturation (vibrancy) of colors, but it doesn't come close for accuracy.
You're totally right about this. For a majority of consumers, all they see is contrast and the higher it is, the better. With many people growing up on Instagram, I don't see this getting any better.
I think it's just easier to lure people into thinking your product is better with the brightness all cranked up to the 11. I've seen Samsung phones being displayed at the store with their ridiculous brightness but guess what, the masses just aren't in the know all that well and all these bright display phones attract attention better.
TechSpy is a community of awesome people posting and discussing the latest tech news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.