In this day and age, there’s always a next shiny new object. A piece of technology that gets the pulse and thoughts racing. Especially the pulse and thoughts of marketers. We must have it! We have to figure out a way to use it prove how cool we are! Smart marketers, however, will always stop and assess whether using this newest technology is right for them. Does it make sense as a branding tool relative to their category? How does it fit into the current strategic mix of initiatives? Does it present a real or, better said, realistic opportunity to play and win?
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Could Meta's Quest Gaming Showcase steal Apple's WWDC thunder? The showcase is expected to be Meta's 'biggest celebration' of Quest content.
