Google Search was not built for mobile. It’s all about lists of web pages, but the small screen is ruled by apps. That’s why if Google launched today, it might look a lot like Vurb…which did launch today.
Vurb is a mobile search engine that pulls info from partnered apps like Yelp and Rotten Tomatoes, and deeplinks you out to apps like Uber and Google Maps. Rather than send you clicking through links, it cobbles together critical content and contextual suggestions into saveable, shareable, actionable cards. You could plan a whole dinner-and-a-movie night without ever typing or going back to your homescreen.
The Vurb acquisition could be a way to introduce those features into the service.
TechCrunch - The conundrum of mobile is you either use one convenient app that is mediocre at doing many things, or you have to discover and hop between a flotilla of single-purpose apps. Vurb wants to solve this for mobile search by aggregating utility from top third-party apps so you can make decisions rather than click links. Today the 2014 Disrupt NY Battlefield winner announced it’s raised a meaty $8 million Series A led by Redpoint Ventures to play David to Google’s Goliath in search.
Looks very cool and something i can see myself using, but No it will not steal anything from Google.
