Pocketnow - Finally, after years of you and I telling them so, mainstream carriers are starting to offer “unlimited” plans. Why the “air quotes”? Because even though we’re told they’re “unlimited”, these plans still have “limits”. We had unlimited mobile to mobile minutes (but not to land lines or to people on other carriers), then unlimited talk time (but only on the weekends and after 7pm). Eventually we got unlimited texting (which we really should have had all along, but that’s another article entirely). The odd-ball has always been data.