GigaOM: Three easily available examples do not make indisputable evidence against freemium. Just like Dropbox, Evernote and RememberTheMilk do not make a case for freemium. But these three quotes reflect a return to the roots of marketing — starting with customer needs, choosing the needs you want to serve and getting your fair share of the value created.
its only becoming apparent because they stupidly showed the casual yup yups about that lifestyle that only savvy tech users knew about.