A few years ago, Sony Ericsson was one of the main players in the mobile phone market. Cybershot- or Walkman-branded handsets were everywhere, offering premium brands in desirable packages.
But then came the smartphone revolution and Sony Ericsson faltered. Sony knew it needed a big change to keep up with Samsung and LG, so bought out Ericsson and set about trying to claw back some ground – with an interesting strategy.
You'd have thought the brand would have played safe, but instead it decided to carpet bomb the market with flagship handsets.
Sony's preorder routine is slightly different this time around.
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According to a recent statement by Sony, it has sold out around 25 million PlayStation 5 consoles.
Trying to compete like every company does?
They are trying to rebrand while still remaining in the market.
the olden days with walkman and cyrbershots made sense. now its pretty hard to market a walkman phone unless you package it with expensive headphones or cybershot unless it has amazing lens and sensors.
they also know what is selling and what isnt. their flagship phone is the only one that actually sells. however since its the only one that sells and others dont they decided to release more flagships.
i personally prefer sony phones to others they are more stylish. however it does seem ridiculous releasing so many phones. my Z2 feels outdated when i see z3 plans. and so will z3 owners after z4 comes out very soon.
Sony may have took 4 years to built a top shelf product but they have produce great products. I know many people who own a Sony smartphone and they are quite contendend with it. Sony customers are loyal customers unlike represented in this video by CNN
http://clip.mn/tag/NGI1N2U4...