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Report: Google Now Owns Nearly Half of the Online Advertising Market

Reuters - That’s the takeaway from a ZenithOptimedia survey released Monday. The search giant gobbled up 44.1 percent of the global internet advertising market share in 2010, according to the study. That’s up from 41.9 percent the previous year.

Controlling nearly half of the online advertising pie is certainly good news for the search company, but the overall ad picture for traditional and new media got a little dicier last month.

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