Some papers read a bit like a roller coaster. The title sucks you in with a promise of a revealed truth and excitement. As you proceed though the introductory fluff and get to the anticipated revelation, it begins to dawn on you that what excited them is not going to excite you. It's kind of like going to a showing of The Princess Bride expecting to see a romance film.
So goes a recent paper in Science. Its title advertises the work as an interesting new imaging technique. The imaging, while kinda-a-sorta interesting, is nothing compared to the physics that enabled it, which preserves short-lived oscillations through a peculiar kind of coupling. I realize that "peculiar kind of coupling" sounds mysterious, but I could think of no other succinct way of describing it.