Has iPhone 4S collided with the hype machine?

Apple's Phil Schiller was keen to stress that iPhone 4S is completely new on the inside, but the world likes Apple products because of how they look on the outside. A better camera and a faster processor don't mean much to the man on the street.

Okay, so iPhone 4S has more going for it than that, including a neat-looking voice recognition-powered personal assistant called Siri. But the reception has undeniably been muted.

Is the iPhone 4S really a letdown? Or has it simply collided with its own inexorable hype machine?

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