Techcrunch: "Well by Silicon Valley standards, that certainly wasn’t a long “stealth” period. Just weeks after he quit Digg, Kevin Rose is announcing details of his new startup. Knowing Rose, I can tell why he’s so excited to get started. He’s constructed a company that plays perfectly to his strengths in the early days– but will test his weaknesses long term.
It’s called Milk, and it’s going to be a development lab in San Francisco’s hipster Mission District for mobile Web ideas. Along the Silicon Valley grapevine people have been calling it an “incubator,” but that term usually implies an organization that accepts entries from would-be entrepreneurs, funds them and helps groom them for the real world. That’s not Milk’s playbook at all."