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"As phone sales slow"
You can't be serious. Those numbers are breaking records every quarter or so.
apple revolutionized the mobile industry...but im afraid there isn't much left to innovate upon. throwing in useless things like heart-rate monitor and the like isnt improving anything.
if you look at new phones in the last 3-4 years, there really hasn't been anything to write home about. bigger screens, more ram, faster graphics...thats about it.
in order to win a tech war now in the mobile industry, its all up to advertising more so than actual products.