If you’re like me, you might have opened up your Windows 10 laptop today only to see a giant ad for Square Enix’s Rise of the Tomb Raider plastered across your login screen. This is the work of the “Windows Spotlight” feature in your Personalization settings, and thankfully, you can turn it off for good.
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As per I know, It's not advertising. it's fun facts.
Soo.. I guess this is what happens when entirely new OS is offered as a free upgrade.
Stay tuned for more ads to come, and at some point you probably won't be able to shut them off, even in a paid version of Windows 10, for example, one that came with a new PC.
Odd... I've never seen any ads on my Win10 lock screen, only just standard Windows wallpapers. So, honestly, I'm very surprised to see an article about this.