I have said for a long time now that the Surface line was the way forward for the pc tablets. RT was a great OS but lacked the apps IOS and android had but with windows 10 looking like its going to be a hit it could help the windows eco system and if the apps come to it that are on ios and android they could become the best selling tablets.

As for the ipad pro I really don't get apples thinking with it as it really is just a big ipad with a pen.

Last time I checked, and that was while ago so I'm not sure if that's still the case, the Surface devices only allow their own stylus pens, instead of, for instance, a Wacom pen.

It seems for Digital Artists, who are interested in sketching and painting on their tablet, without being limited by the choice of pens on Surface, or not willing to pay 1500-2000 euro for a Portable Cintiq, might choose to go for a new iPad instead.

Personally, I feel the price of the new iPad is wayyy too high, plus I'm not into the whole Apple-universe, so unless they become either significantly cheaper and/or better, I'll still with my current home Cintiq for now.

I would LOVE a portable device for digital sketching and artwork, but it would need to be affordable as well, and the Ipad isn't, and the Surface doesn't allow better quality pens.

Why should they reconsider their pricing when people are willing to pay for their overpriced products?

Definitely, it's not good for consumers to have overpriced products
but for a company
they'll milk their costumers as much as they can

Imagine someone bought an iPad Air when it first released for his 3 years-old kid!!!