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Google to spend Rs 100 crore to advertise its $100 smartphone project Android One

Besides its technology know-how, Google is readying to put its considerable financial muscle behind its Android One smartphone-for-the-masses project, according to people aware of the company's plan. Google will spend more than Rs 100 crore with its partners on advertising and marketing for the $100 smartphone, an unprecedented push by a tech company to support device-makers who are committing to its software platform.

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