Sony sells its waterproof mp3 player inside a bottle of water

TNW- What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.

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badz1491835d ago (Edited 1835d ago )

the most expensive bottled water EVER!


Kurylo3d1835d ago

yea... but is it safe to drink is the real question here.

3-4-51835d ago

THAT is a truly good marketing idea. THAT is what creative and different looks like.

It makes sense though, it didn't cross over into gimmicky.

Crazay1835d ago

that is some pretty sharp marketing.

iSpy1835d ago

Next Sony will sell mp3 player inside a bottle of Coke...

mcstorm1835d ago

I agree. I remember having 2 sony MP3 players back in 04 to 08 and I loved them. The sound was amazing and never had issues with the software or device like I did with other makes.

Its a shame the MP3 market is on the way down but its niche markets like this where products can stand and a great idea by Sony.

ajax171835d ago

Music in the shower. I really like it, lol

ZoyosJD1835d ago

Definitely an awesome aspects to their products. I can't tell you the number of times I've watched people freak out as I put my phone in my pocket and jump in the pool.

BaconBits1835d ago

Cool. as of now I have been using an old FM radio in a Zip-Lock bag in the shower :)

SJIND1835d ago (Edited 1835d ago )

Now Walkman is can be called as Swimman.

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