Mirolta : BlackBerry is making a do or die attempt at reclaiming its place as one of the top smartphone providers. There was a time when BlackBerry was the most used handset across the world. BlackBerry has its own line of proprietary products like BBM- BlackBerry Messenger, BlackBerry PIN, BES-BlackBerry Enterprise Solutions etc.
BlackBerry also provided its email client to other smartphone models including companies like HTC, Nokia, Samsung and Sony. There were also rumors of Apple launching a smart phone with BBM and BlackBerry email. This was before BlackBerry decided to lock horns with the other smartphone companies and release its own operation system called BlackBerry 10. The company entered the market with a smart phone called Z10 which boasts of the BlackBerry’s latest operation system.
lol trying to make bbz10 relevant. good marketing