T-Mobile Executive Calls For End to Cell Phone Subsidies

HotHardware: T-Mobile's Chief Marketing Officer Cole Brodman has an interesting idea for revamping the mobile industry -- and it involves killing the subsidy plans that have driven smartphone adoption over the past five years. Brodman was participating in a round-table at the Geekwire tech summit; other speakers included Jon Irwin, the president of Rhapsody), Mike McSherry, CEO of Swype, and David Bluhm, CEO of Z2Live.

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