Google Allows ‘Do-Not-Track’ Button in Browser to Protect Consumer Data

Bloomberg: Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.
The world’s most popular search engine will join with other Web companies to support the anti-tracking initiative, which prevents an individual’s browsing history from being used to tailor ads, according to an e-mailed statement today.

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BeastOrange1702d ago

Kinda defeats the purpose of the privacy change if more people simply click the button.

AgentWhite1702d ago

‘Do-Not-Track’ Nice move by Google . Google Usually comes with some thing striking .