Skype to Roll Out Ads

Internet telephony service Skype plans to start rolling out ads to consumer users this week in a bid to develop a new revenue stream ahead of the company’s anticipated public offering.

Skype’s IPO could be one of the biggest in the technology sector since Google Inc. raised $1.67 billion in 2004, but while hundreds of millions of people around the world use Skype, some investors remain concerned about its ability to profit from its huge user base.

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