Ad blocking software has been around for a long time, but over the past year, its popularity has steadily risen and presented a unique set of challenges for advertisers and publishers trying to reach consumers online. Today, app stores for both desktop and mobile platforms contain a nearly endless list of apps and plugins for users to download to block ads in any browser. Unfortunately, by default, many of these programs block all ads — good and bad — and what consumers may not realize is the real harm content blocking software can have on the online advertising ecosystem and the web as a whole. More importantly, these software programs do nothing to address and help fix the problem of bad ads on the web.
Apple announced that its Major League Soccer Season Pass (through Apple TV) will include new immersive video content covering the 2023 playoffs. Apple TV is the exclusive provider of online Major League Soccer broadcasts via the MLS Season Pass subscription.
Shortly after Apple unveiled the Vision Pro at WWDC, speculation about its anticipated successor started circulating.
WhatsApp, Meta's priciest acquisition at almost $20 billion in 2014, poses unique challenges for monetization.
