Zynga is especially known for games such as FarmVille, Mafia Wars and Zynga Poker. Yesterday, The Wall Street Journal reported that the company is facing an IPO that could provide a market value of up to $20 billion, by selling shares for $1 billion. Today, Bloomberg says that the investment company GreenCrest Capital confirms that Zynga will file the application today.
The latest high-profile company to suffer a data breach is the social game developer, Zynga. 218 million players were affected.
Cyrus Farivar of Ars Technica writes: Have you played any Zynga games lately? Yeah, we didn’t think so. And that’s exactly the problem: in two years, the social gaming company’s daily average users (DAU) has plummeted from 39 million to 21 million.
Techcrunch: Zynga has long been famous (or infamous?) for its data-driven approach to game design. The company never focused on building strong character IP, or intellectual property, in favor of releasing games that had been thoroughly funnel-tested.
Hopefully this won't have a negative impact on the their impressive animation middleware.
