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Bose Out To Beat Dr. Dre With Cheaper On-Ear Headphones

TechCrunch - With the rise in popularity of Dr. Dre’s Beats, audio company Bose saw a niche they weren’t capitalizing on – the cohort of kids who aren’t afraid of paying $229 for a pair of wildly overpriced headphones. Their reaction? To create and sell a pair of lightweight, over-ear headphones for the cool crowd for $149. Called the OE2s, these headphones feature comfortable memory foam earcups and support hands-free calling with an optional mic/phone control system.

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