Pocket-Lint: How can we make the mobile experience more interesting in the real world? That’s the question Foursquare asks itself every day according to head of product Alex Rainert as he sits down with Pocket-lint to talk company mission and the future of location-based apps.
Snapchat and Foursquare have entered into a partnership to power location-based geofilters and enable more targeted advertising.
"Foursquare is not a consumer social app business, it’s a data company. And only when it admitted that to itself and revalued as such was it able to pull in more capital and keep chugging. Today at LA’s Upfront Summit, Foursquare’s lead investor from Union Square Ventures Fred Wilson stuck up for the startup while trying to make people understand how it’s changed."
Team communication app Slack has hired Foursquare executive Noah Weiss to head up a new Search, Learning, & Intelligence Group for Slack, which will be part of the well-funded startup's new New York office.