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50°

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple. Fast-forward to June 25, almost two decades after she joined the Korean electronics giant, and it will be Lee—a stylish, former L'Oréal and Lancôme exec who now runs Samsung's mobile business—not its engineers to accept Samsung's honors as the Cannes Lions' Creative Marketer of the Year.

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Community2862d ago
gizmig2861d ago

Well if a company is constantly changing and adapting things as per the latest trends in market then it can never fail.

60°

LG quietly fixes vulnerability in thousands of their TVs which could give access to hackers

Owners of LG TVs may want to learn about this vulnerability which could give hackers access to your device. Luckily, LG has rolled out a fix.

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Community5d ago
80°

Galaxy S25 to Integrate Advanced Google AI Features

Samsung's Galaxy S25 is set to elevate Google AI integration, extending to hardware depths.

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techacrobat.com
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Community9d ago
70°

iPhone 16 Designs Unveiled via Dummy Models

Months of leaks have flooded us with details about the iPhone 16 design, offering insights into what to expect from this year's upgrade.

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techacrobat.com
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