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Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple. Fast-forward to June 25, almost two decades after she joined the Korean electronics giant, and it will be Lee—a stylish, former L'Oréal and Lancôme exec who now runs Samsung's mobile business—not its engineers to accept Samsung's honors as the Cannes Lions' Creative Marketer of the Year.

gizmig3166d ago

Well if a company is constantly changing and adapting things as per the latest trends in market then it can never fail.

70°

Nvidia's Jensen Huang claims AI will make us all 'superhumans'

Jensen Huang discusses his thoughts on AI for the future, saying we could all become 'superhumans' if we choose to implement it more.

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60°

There's finally a new 8K monitor on the way, with DisplayPort 2.1 included

The ASUS ProArt Display PA32KCX is on the way - a brand-new 8K monitor designed for professionals, including DisplayPort 2.1 connectivity.

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60°

LG quietly fixes vulnerability in thousands of their TVs which could give access to hackers

Owners of LG TVs may want to learn about this vulnerability which could give hackers access to your device. Luckily, LG has rolled out a fix.

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