50°

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple. Fast-forward to June 25, almost two decades after she joined the Korean electronics giant, and it will be Lee—a stylish, former L'Oréal and Lancôme exec who now runs Samsung's mobile business—not its engineers to accept Samsung's honors as the Cannes Lions' Creative Marketer of the Year.

gizmig2815d ago

Well if a company is constantly changing and adapting things as per the latest trends in market then it can never fail.

70°

I flew to Europe and forgot the OnePlus Watch 2's charger – here's how long it lasted

The OnePlus Watch 2 is touted for having incredible battery life for a Wear OS watch, and that saved me when I forgot the charger on a trip.

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9to5google.com
70°

15 Tips & Settings to Get the Most Out of Vision Pro

Vision Pro is here and it’s a surprisingly capable device. Apple has also loaded the headset with a ton of options and features that aren’t obvious at first glance.

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roadtovr.com
60°

Why the Apple Ring could be the missing piece of Apple's ecosystem

Ringing the changes: All the news, rumors, and tips you missed last week.

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macworld.com