Steve jobs was apple, and whether or not it was his goal, he was the brand. He was often given the benefit of the doubt because of the early innovation and ease of use of the first iphones. Late in his tenure there was certainly a lack of innovation where competitors functionality was shoe horned into the apple OS and unfortunately at this point, iOS feels like an antiquated mess that isn't easy to use, since people want customization out of there personal devices.

@shadowknight203

then tell me, what has tim cook done since jobs passed away? i have yet seen a new product that has gotten people excited since the ipad, the ipod and the iphone. the iwatch has been a failure and the rumored apple tv is missing in action.

instead we have seen the ipad get 20 different variations and the iphone go from small to big and now small again.