Adblock sucks, but so many use it. Why?
Pesky ads of course. You know. The overbearing type that distract you. Everyone hates those. But what about the people who suffer from such addons?
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Great article and I support you as a fellow writer, but the biggest problem lies in how advertisers run their shop. Most of the brands that cater to smaller blogs show crappy ads (pop ups, flashy stuff) and I think that is what makes readers hate ads. Also there are many advertising middlemen who run ads with malicious content embedded into the scripts via those placing the ad (I've gotten malware like that) which adds more fuel to the debate of not using ads. I support brands like BuySellAds and Federated Media because they run content that is more appropriate, but low CPM and CPC ads tend to dominate and annoy.
Interstitials and pre-load ads also need to disappear.
If content creators would stop displaying such obtrusive ads, people wouldn't need to use Adblock. Like Speed said, all the pop-up ads and flashing multi color crap along with embedded malware and even porn, ads asking me if i like my dick enough, those are the reasons i personally use Adblock.
Make ads that do not flash, do not pop-up, do not contain malware/porn/viagra, etc. Make them blend with the overall style of the webpage they are on so they do not stand out like a stripper in a Chuck E Cheese. People will stop using Adblock. Hell put up Paypal donation links on your home page so you do not need to have as many ads in the first place. Content creators need to start thinking about the viewers before the viewers think about the content creators.
If enough people started using Adblock, a lot of websites will close down. But using Adblock is also justifiable because of the ads that just take things to the next level of weirdness.
I will agree with Dasteru here. Despite how lawless the internet is, there should be a standard as to how these ads are made, to stop the use of the Adblock. I mean I will use Adblock if I don't wanna see a picture of a dick on a scale with a text, "is your penis big enough" and stuff like that next to a completely unrelated page where I am only downloading a game.
the main reason i use adblock, mostly coz it displays clean pages which are a lot less cluttered and it prevents malware and other malicious software getting on to my pc.
i consider adblock part of my security software like i do an antivirus or firewall. with windows being so easy to catch a virus, you can never be too careful.
Just to add to this debate, native ads are a really good idea if you ask me BUT brands like Outbrain, Taboola, etc have already ruined it by pretending to dub their service as a premium product when in reality you see crap like 10 ways to lose 1000 pounds in 5 days.