Toyota Mirai Might Be Free For Early Adopters in Japan, Hints Report

Yet the expected sticker price of the Toyota Mirai, a massive ¥7 million ($68,000) has meant that Toyota has been working hard to convince governments to offer massive purchase incentives to anyone willing to buy one. So far in its home market of Japan, Toyota has managed to convince the Japanese government to offer a massive ¥2 million ($20,000) to each and every customer who buys a Mirai, with certain prefectures pledging to add another ¥1 million of incentives on top of that.

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