TechCrunch - Would you install an Android app that put ads directly on your smartphone’s lock screen? No? What if you were paid to do so, and whenever you swiped to unlock your device, you made a little money? That’s the promise of a new mobile application called Locket, launching today for Android, backed by $500,000 in funding from Great Oaks VC and a couple of undisclosed angel investors from the entertainment and marketing industries.
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WhatsApp, Meta's priciest acquisition at almost $20 billion in 2014, poses unique challenges for monetization.
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