Insert Coin: Rowdy Robot creates Bluetooth 4.0 beacons that activate automatic alerts

Engadget - It's no secret that Bluetooth 4.0 is energy efficient, but now a startup called Rowdy Robot wants to use it for something rather less predictable than monitoring heart palpitations during your Tour de France training. A network of little beacons ("tōds") interacts with your iPhone or iPad and lets you receive movement-triggered alerts: like when your kid wanders too far, or when they finally return home after hanging out with the corner cartel.

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