HTC's Scott Croyle talks design, the One X, and how it's steering clear of cheap phones

Pocket-Lint: Scott Croyle is the vice-president of Design at HTC. He knows something about how phones should look. But taking over from Horace Luke - the man who brought the world the award-winning Legend and the Desire - in 2011, you might think that Croyle has had quite the drawing board to fill.

However, as a partner in San Francisco industrial design firm One & Co - acquired by HTC in 2008 - Croyle is no stranger to this business. He's had a hand in the look and feel of the original Amazon Kindle and the Microsoft Arc keyboard and mouse, as well as all of HTC phones since the HTC Diamond.

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