Android's Biggest Problem? It Isn't Cool

Techi: Android is not ‘cool’. There, I said it.

Sure, this year it’s almost certain that Android will overtake iOS in terms of market share. And, the Consumer Electronics Show may as well be called the “Half This Stuff is Android Electronics show”.

But, rather than simply being a question of what gets the tech world drooling, the ineffable nature of ‘cool’ has real consequences for ecosystems, economics and cultural cachet – and right now, for a variety of reasons, Android just doesn’t have it.

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