Ars Technica: "Trefor Davies isn't disguising the fact that the carrier pigeons—named Rory and Tref—are anything more than a rank publicity stunt. Not only that, but it's a derivative publicity stunt, having already been run once in South Africa. But that's fine, because it nicely illustrates Davies' complaints about the state of rural broadband in the UK.
The idea was simple enough: Rory and Tref would be tagged with RFID chips, fitted with microSD memory cards containing several hundred megabytes of video, then released from a Yorkshire farm. The pigeons would fly about 60 miles with the memory cards, while the farm's Internet connection would be used to upload the same video to YouTube. Would the pigeons carry their data back to their loft before the farmer could upload the clip?"