ReadWriteWeb: "Consumers will have downloaded 25 billion mobile applications to their smartphones by the year 2015, claims market research firm Juniper Research in a report released today. That's an increase from less than 2.6 billion applications in 2009.
Part of this projected increase is due to the launch of additional "app stores" worldwide, including those in large markets like China and India. However, cautions the report, just mimicking Apple's model alone may not be enough. "Customers are buying the iPhone for the apps," says report author Dr. Windsor Holden. "That's not been the case with other handsets."