Apparently, Microsoft doesn’t think it needs to give back money to people who use its search engine anymore. The company is ending its ‘Cashback’ program—a staple of its marketing for two years.
With Cashback, searchers who bought selected products they found on Bing (and before that on Live) got a percentage of the purchase price back.
In a blog post, SVP Yusuf Mehdi says that “after a couple of years of trying, we did not see the broad adoption that we had hoped for,” so the program is being shut down effective July 30.
