Big, Bad Bullies of Tech

PC World: Was there any doubt that this company would come up at the top of the list? Apple has traditionally aimed its incredibly skillful marketing at weirdos and outsiders (or at least creative hippie-yuppie types who thought of themselves as such). For much of the 1990s and 2000s, the company made a virtue out of necessity, casting its single-digit market share as a sign that it built computers for the rest of us.