Samsung Launches Bada OS Phone – But Why?

GigaOM: "Samsung today launched its Wave smartphone in the UK and France, less than a week after the device was introduced in Germany. The Wave runs a proprietary operating system called Bada, which Samsung debuted at the Mobile World Congress earlier this year. Samsung has previously stated that over 50 percent of its new smartphones would run on Google’s Android platform, so not only is Bada competing with one of the fastest-growing operating systems in the world, but it means Samsung is now competing against itself as both its consumers and developers will be forced to choose between the two OSes. Maybe Samsung should look closer at the Bada name because the first three letters indicate what kind of idea this is: B-A-D."