20°

Microsoft Files "Click Laundering" Suits

After an investigation spanning more than a year, Microsoft Corp. has filed two lawsuits involving what it says is a new and alarming type of click fraud used by unscrupulous Web publishers to enrich themselves at the expense of online advertisers, including many small companies.

Microsoft, of Redmond, Wash., filed suit on Monday in federal court in Seattle against Eric C. Ralls and the company he founded, RedOrbit Inc., a Dallas science news and shopping site, plus 10 unnamed defendants. The software giant claims RedOrbit engaged in "click laundering," a term for making bogus clicks on third-party sites look like legitimate clicks on a publisher's site, thus inflating ad revenue.

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online.wsj.com
80°

Microsoft's Gaming Shake-up: 1900 Job Cuts, Senior Execs Exit Xbox and Blizzard

Microsoft is laying off more employees, a new round after they cut thousands last year. It seems like many big tech companies are doing the same.

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techacrobat.com
60°

Apple's Bold Move to Train LLM on Trendsetting News

Amidst the AI frenzy of 2023, major players like Google, Microsoft, and Meta are in the spotlight, launching their own generative AI systems.

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techacrobat.com
60°

Microsoft launches app for iPhone users to use iMessage on PC

Microsoft has made it easy for iPhone users to check their mobile updates on Windows-enabled computers.

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knowtechie.com